10.238 How to Grow your Optical Business Online with No Money Spent!

A presence online means more than just attracting new potential customers, it means being able to connect with people in the Optical industry. One of the greatest tools we have been given by the digital era is the ability to keep up to date with the latest information of any topic imaginable.

The majority of resumes now come with a LinkedIn link for you to view and see each persons biography as well as past education and occupations. It’s a great way of getting extra information of a new potential hire. Also, you can see if you have any mutual connections with this person. You may know some of the people that they know, and you can contact that person and get a reference. People can also do this with you as well, maybe one day you plan on moving to a new store and you can use your LinkedIn profile to assist you in getting hired at a new location. It will always be important to have connections in the industry you work in.

The ideas are limitless online but at times may seem overwhelming. In this education it is going to be broken down in a way that will help you understand how to keep your online profiles up to date with the necessary information as well as how to grow at an optimal rate.